This is one of the few USA companies owned by athletes.
Born in the Gym. Built by Athletes. Made for You.
Unbrokenshop is proudly one of the few U.S.-based fitness brands owned and operated by real athletes. We didn’t start this business just to sell gear — we created Unbrokenshop because we were tired of overpriced equipment that wasn’t made for actual training.
Every product in our lineup is designed by athletes and coaches who understand what you need when you’re pushing your limits. We choose the right materials, test everything ourselves, and only put out what we would use in our own workouts.
Based in Florida and trusted by athletes worldwide, Unbrokenshop has been serving the fitness community for over 10 years. Whether you’re doing CrossFit, HIIT, Hyrox or Running, our gear is built to help you go unbroken — every rep, every round.
Welcome to the shop. Let’s train.
OUR STANDARDS
At Unbrokenshop, our mission goes beyond selling gym gear — it's about setting a new standard for quality, safety, and purpose in the fitness world.
Every product we offer is designed with precision, tested by coaches and athletes, and made affordable so more people can train safely and effectively. We don’t just approve our gear — we use it.
When you buy from Unbrokenshop, you’re not funding luxury yachts or big corporate bonuses. You’re supporting a U.S.-based, athlete-owned business with over 10 years of experience. You're helping real coaches create better tools, supporting athletes who train hard every day, and helping families put food on the table.
Your purchase helps us continue building the best performance gear on the market — gear that’s made by athletes, for athletes.
Thank you for choosing Unbrokenshop. We appreciate your trust.
GOD BLESS YOU.
OUR TEAM


UNBROKEN´S FRIENDS


WE ARE